Keratin, a natural protein, is the main constituent of hair.
It is made up of amino acids, one of which is known as cysteine. It forms the strong bonds in your hair. We are born with strong cysteine bonds, and a smooth protective layer of keratin, hence very healthy strong hair.
Over time, pollution, age, the use of shampoos, conditioners, various hair products, and chemical processes such as colour or just simply blow drying or flat ironing, these cysteine bonds weaken and even break, causing damaged, frizzy, unmanageable hair. It’s like we’ve now have pot holes all over the structure of our hair due to the loss of our original keratin. When we have these holes in the hair, humidity in the air will penetrate through these holes and cause the hair to inflate and look frizzy where the hair is no longer smooth.
So what we need to do is to repair the pot holes by infusing keratin where it is lacking, so that we can renew the protective layer around the hair which will fill the holes, strengthen the bonds, and create a smooth protective keratin surface which will repel humidity, and appear shiny and healthy.
A keratin treatment is a temporary smoothing system which will reduce curl, frizz and volume and give the client smooth, silky, shiny, and easy to manage healthy hair by replacing the lost proteins.
Keratin, the protein alone, does not smooth out hair, but a bonding agent or active ingredient (Glyoxilic Acid for KERATINWORKS) and the high heat of a flat iron, is needed to infuse the keratin into the hair in order to create that smooth, sleek, and shiny effect.
Our KERATINWORKS treatment is of the new generation of smoothing systems which uses advanced technology to fuse and seal hydrolyzed keratin with the natural keratin in the hair in the safest possible way. While sealing the keratin into your hair, KERATINWORKS will also provide added nutrients such as Shea butter and Cupuacu butter.
Cupuacu Butter is a fruit from the Cupuaca tree in the Brazilian Amazonia, which boosts the production of oil in your scalp, keeping hair hydrated. It also improves hair growth and prevents split ends and breakage.
Shea Butter comes from the “karite tree” (also known as the tree of life). It is full of Vitamin A, E and fatty acids that provide hydration, prevention of breakage, and reduction of frizz. It will also protect your hair from heat damage (i.e., flat ironing and blow drying).
The new KERATINWORKS system is a revolutionary volume reducer which uses a new thermal technology, sealing hair with Keratin at a low pH level and with NO FORMALDEHYDE. The result is smoother, healthier, softer, and shinier hair. This product is safe, does not burn the eyes, nor irritate the throat, yet yields fabulous results! NO TOXIC FUMES! It will last up to 6 months.
IT WILL CHANGE YOUR LIFE AND HAIR CARE ROUTINE FOREVER!!!!